Where the risk is
More content does not mean better communication. Without clear rules, automation can create generic output, errors and inconsistency.
People and AI
AI supports. People decide.
AI helps us analyse, structure and process materials. Direction, editing, verification and decisions stay with people.
How we use AI
Useful support, clear limits.
AI helps us analyse, structure and process materials. Direction, editing, verification and decisions stay with people.
Where AI helps
Transcription, summaries, analysis, research, working drafts, content reuse and reporting.
What AI does not decide
AI does not decide what the company should say, what is true and safe, or what role each channel should play.
Editorial process
Knowledge and goals → expert input → editing → optional AI support → fact-check → approval → publication.
Responsibility
Every material is edited, verified and approved by people. We do not publish autonomously or create fabricated evidence.